4 Ways To Increase Your Sales and Grow Your Small Business
Starting a small business can be considered one of the best ways to financial freedom.
But, just like every other money-making way, there are also problems in starting a small business.
The major problem most small business owners face is making sales.
And for all it’s worth, if you are not making sales, the end of your small business is nigh.
In this article, I will be showing you strategies that will increase your small business sales.
These strategies have been proven to work for all businesses, both large and small across all market niches.
The result you will get from implementing these strategies depends on the type of small business you have and how well you implement them.
The 4 Strategies to Increase your Small Business Sales.
Audience Building: Before you start promoting your product as a small business owner, you need to identify your target audience.
Your target audience is people who need your product and can afford it.
And how do you build a list of your target audience?
You do this by providing helpful and valuable content to them on any platform you are using to connect to them.
This automatically activates the KLT factor.
Before anyone can buy your product from you, they must know you, like you and believe (trust) in you and your product to solve their problems.
They need to trust you, to the extent to which, they will recommend you and your product to their friends and family without buying from you.
Without these three factors in place, you will not be able to make consistent sales in your small business.
Product Copy: Presenting your product to your audience needs to be done with a good Copywriting framework.
A converting product copy must address the problems of your audience, how solving the problem will be of benefit to them, and how your product will help them achieve these benefits.
A good product copy must emphasize the benefits of the product to your audience, not features.
“Get these six inches heels at an affordable price of $25”
will not sell like
“Wow, your date partner with your height transformation by getting these lovely heels at a discount price of $30”.
A good copy for a high priced product will sell better than a bad copy for a low priced product of the same quality.
Customer service: People like to buy from businesses they feel a personal connection with.
As a small business owner, you must offer excellent customer service to your customers, if you want to keep them and make them buy from you over and over again.
How do you welcome your new customers, contacting you for the first time?
Give them something for free.
It can be a discount voucher on their first purchase or a free guide on how to dress smart and confident — for an online clothing store.
Welcome them warmly and give them something of value for free
Note: Do not give out something that will cost you more for free. Only give out something, you can afford to give away that won’t affect your business. Remember you are running a business, not a charity.
For your old customers, a customized handwritten thank-you note with any of their orders will reassure personal connection with your small business.
Offers: Create irresistible offers around your products.
Easter sales, flash sales, Black Friday sales, and Christmas sales are avenues to create irresistible offers for your products.
Free delivery to any location on all orders more than $100, Free 30-Minutes business consultation on a business online course with 50% off, are examples of irresistible offers.
When creating your offers, ensure you add a lot of bonuses.
The goal is to make them feel they are getting a product of a higher value for a lesser value, which removes customer buying resistance.
Ensure your product delivers the benefits you promised them. Business integrity is too expensive to be jeopardised with a single sale.
Conclusion
These strategies I have shared with you, are what I shared with my clients and students with 10X results to show for it.
Implement and keep track of your data
You want a more detailed framework for the implementation of these strategies. Book a Consultation here
